Free Essays on Wal-Mart

Table of Contents I. Title Page II. Table of Contents III. Executive Summary IV. Situation Analysis a. Environment b. Industry c. Firm d. Marketing Strategy V. Problems Found in Situation Analysis a. Statement of Primary Problems b. Statement of Secondary Problems VI. Strategic Alternatives for Solving Problems a. Description of Strategic Alternative  · International Expansion b. Description of Strategic Alternative  · xxxxxxx c. Description of Strategic Alternative  · xxxxxxx d. Description of Strategic Alternative  · xxxxxxx VII. Selection of Strategic Alternatives and Implementation a. Statement of Selected Strategy b. Justification for Selection of Strategy c. Description of Implementation of Strategy VIII. Appendices a. Sustainable Competitive Advantage b. Application of:  · Porter’s five forces  · Michael Porter’s â€Å"Diamond of National Advantage.† c. III Executive Summary Sam Walton is the founder of Wal-Mart Stores Inc. which was established in Rogers, Arkansas 1962 due to the introduction of a new type of retailing concept called discount retailing. At the same time there was also the emergence of two well known competitors K-Mart and Target which only solidified that the American consumer was shifting more towards a different type of a general store. Walton had recognized a growing market for discount retailing and with extensive research in the United States and overseas he developed the concept â€Å"Sell name brand merchandise at low prices† which soon became the model for all Wal-Mart stores to follow. Wal-Mart from in its early stages began to aggressively expand. Sam Walton has had experience in the retailing industry prior the company’s actual creation with his starting point at J.C. Penny’s as a management trainee, and after WWII branched off in the acquisition of a series of Ben Franklin variety stores. Apparent in the makeup of Wal-Mart cultur... Free Essays on Wal-Mart Free Essays on Wal-Mart Wal-Mart Abstract Sam Walton, a leader with an innovative vision, started his own company and made it into the leader in discount retailing that it is today. Through his savvy, and sometimes unusual, business practices, he and his associates led the company forward for thirty years. Today, four years after his death, the company is still growing steadily. Wal-Mart executives continue to rely on many of the traditional goals and philosophies that Sam's legacy left behind, while simultaneously keeping one step ahead of the ever-changing technology and methods of today's fast-paced business environment. The organization has faced, and is still facing, a significant amount of controversy over several different issues; however, none of these have done much more than scrape the exterior of this gigantic operation. The future also looks bright for Wal-Mart, especially if it is able to strike a comfortable balance between increasing its profits and recognizing its social and ethical resp onsibilities. Why is Wal-Mart so Successful? Is it Good Strategy or Good Strategy Implementation? In 1962, when Sam Walton opened the first Wal-Mart store in Rogers, Arkansas, no one could have ever predicted the enormous success this small-town merchant would have. Sam Walton's talent for discount retailing not only made Wal-Mart the world's largest retailer, but also the world's number one retailer in sales. Indeed, Wal-Mart was named "Retailer of the Decade" by Discount Store News in 1989, and on several occasions has been included in Fortune's list of the "10 most admired corporations." Even with Walton's death (after a two-year battle with bone cancer) in 1992, Wal-Mart's sales continue to grow significantly. The Wal-Mart Philosophy Wal-Mart is successful not only because it makes sound strategic management decisions, but also for its innovative implementation of those strategic decisions. Regarded by many as the entrepreneur of the c... Free Essays on Wal-mart Table of Contents I. Title Page II. Table of Contents III. Executive Summary IV. Situation Analysis a. Environment b. Industry c. Firm d. Marketing Strategy V. Problems Found in Situation Analysis a. Statement of Primary Problems b. Statement of Secondary Problems VI. Strategic Alternatives for Solving Problems a. Description of Strategic Alternative  · International Expansion b. Description of Strategic Alternative  · xxxxxxx c. Description of Strategic Alternative  · xxxxxxx d. Description of Strategic Alternative  · xxxxxxx VII. Selection of Strategic Alternatives and Implementation a. Statement of Selected Strategy b. Justification for Selection of Strategy c. Description of Implementation of Strategy VIII. Appendices a. Sustainable Competitive Advantage b. Application of:  · Porter’s five forces  · Michael Porter’s â€Å"Diamond of National Advantage.† c. III Executive Summary Sam Walton is the founder of Wal-Mart Stores Inc. which was established in Rogers, Arkansas 1962 due to the introduction of a new type of retailing concept called discount retailing. At the same time there was also the emergence of two well known competitors K-Mart and Target which only solidified that the American consumer was shifting more towards a different type of a general store. Walton had recognized a growing market for discount retailing and with extensive research in the United States and overseas he developed the concept â€Å"Sell name brand merchandise at low prices† which soon became the model for all Wal-Mart stores to follow. Wal-Mart from in its early stages began to aggressively expand. Sam Walton has had experience in the retailing industry prior the company’s actual creation with his starting point at J.C. Penny’s as a management trainee, and after WWII branched off in the acquisition of a series of Ben Franklin variety stores. Apparent in the makeup of Wal-Mart cultur...